Quantitative Results:The global results of the After-Sales Marketing area were 114% of the objective.

This program reached a ROI of 255.5% in 2006, increasing the number of campaigns used by the dealers by 112% Qualitative Results:According to a survey, the majority of auto-dealers: - Believe the program helps them to improve their image and profitability.

- Are very happy with the After-Sales marketing - Believe the creativity has improved in comparison with previous years.