The web site received over 93,000 unique visitors, increasing awareness of the Performance Driving School among a broader audience. The course videos received 85,000 views, and the instructor videos received 63,000.

The Relearn to Drive campaign drove 20% more unique visitors to its new web site than the existing Performance Driving School section of BMWUSA.com. Of the visitors to the site, 25% linked through to learn more about classes and an additional 25% linked to receive pricing information about the School.