Cannes Lions

BMW SERIE 1

OGILVY SPAIN - OGILVYONE, Madrid / BMW / 2012

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Overview

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Credits

Overview

Outcome

Quantitative objectives: generate 4,000 new leadsNumber of visits to www.cualestulínea.com one month after launch: 115,000Actions that generated data capture:- Requests for glasses: 2,050- Requests for product information: 2,650- Requests for product tests: 4,990Acquisition costs: €13.42/personOnline appearances: 4,730Qualitative objectives:Both BMW España and the agency are very satisfied with the results.

On the first day there were around 45,000 visits to www.cualestulinea.com, more than 100,000 unique visitors per month with an average of 1,000 new users per day. This also translated into an increase in interested parties requesting more specific information about the new BMW 1 Series that we trust will translate equally into sales.

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