Cannes Lions
BMW UPGRADEABLE BANNER
CUNDARI, Toronto / BMW / 2013
Overview
Entries
Credits
Overview
Description
To promote the BMW Ultimate Upgrade Sales Event, we made a banner that not only communicated the offer, but embodied it. Be sure to activate the sound and don't miss all the small details, such as the evolution of the buttons, cursor, and even the legal at the end.
Execution
To promote the BMW Ultimate Upgrade Sales Event, we made a banner that not only communicated the offer, but embodied it. Be sure to activate the sound and don't miss all the small details, such as the evolution of the buttons, cursor, and even the legal at the end.
Outcome
The banner was part of a larger integrated campaign. Sales at the event were so impressive that BMW Canada extended the length of the event from 30 days to 60 and held the event again 10 months later.
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