We created BMW Choose A model to give consumers an at-a-glance understanding of the full BMW vehicle line and to help them quickly and easily find a BMW vehicle matching their primary automobile purchase criteria. Rolling over the vehicle images, the right side of the Choose A Model page reveals specific model information and links for more information. Consumers can explore three primary purchase criteria: vehicle body style, price, and personal drving performance to help them see which BMWs might best be suited to their needs. With a simple mouse-over, users can see how each criterion affects their selection of BMW vehicles. The page uses MacromediaFlash 4 to allow any one of hundreds of possible "if-then" outcomes to be instantly displayed.