Cannes Lions
WE ARE SOCIAL, Milan / BMW / 2016
Overview
Entries
Credits
Description
To create the first sticker album ever on Instagram.
Execution
The project started with a complete customization of the BMW Italia Instagram channel which had the appearance of a real sticker album with silhouettes of the missing cars to find. Users were invited to send in their pictures with the #BMWstories hashtag and the best ones were used to complete the album. As a reward for their partecipation to the project the users who had their picture in the album received a physical copy of the album itself.
Outcome
5000+ interactions generated
1700+ followers
Album completed in 3 weeks
#BMWstories hashtag count: 75.195
Similar Campaigns
12 items