To take ownership of the main symbol of this life change: The Roommate.

Create « My Roommates », a web series featuring the lives of 4 roommates with an ambitious goal to become the standard in fashion among young adults.

After the popularity of the series and its characters were established, BNP Paribas announced they were the official sponsor of « The Roommates ».

The characters in the series then became the focus of the bank’s message in their public communication.

11 million views.

250 articles in blogs 80 articles in the press+ 1,6% increase in accounts opened.+ 6,5 credit for young adults.