We get enough reminders of how serious life is. So it seemed a good idea to redress the balance and show people on the streets that you can also go through life with a smile on your face. Stickers with terms from the world of board games, combined with the surroundings to create an upbeat, entertaining mood.

Sales and awareness of Kosmos board games rose enormously during the period of the promotion and the competition attracted a large numbers of entrants.