Cannes Lions

BOB DATA PACKET

DEMNER, MERLICEK & BERGMANN, Vienna / MOBILKOM / 2011

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In order to promote mobile phone provider bob’s add-on data tariff, which enables you to surf the internet on your mobile phone, we called up real people with the German surname 'Gugl' – this is pronounced as the search engine Google – and asked them questions you’d normally ask Google; so to say search queries via the mobile phone.

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