To complete the consumer connection, we drove the creative process to specifically tailor the messages to the health club setting. Holistic brand messaging led to motivational signage, educational advertorials and literature that challenged and encouraged our “Healthy Seekers”, constantly reinforcing Boca’s benefits to the lifestyle they pursue with such dedicated passion. “Healthy Seekers” were invited to “Add Great Taste To Your Fitness Plan”, and reminded “Don’t Undo What You Just Did”.

Fivefold ROI: $180,000 investment delivered $1,000,000 value. Sales rose +12% and +2 share points, achieving market share goal. Additionally, we secured promotional exclusivity in the clubs and brokered a deal with Lifetime Fitness to carry Boca products as permanent menu items in the club cafes. What a workout!