? Establishing "Brand x Health x Consumer" relationship, retaining the brand's essence and combining consumer demands

? Conveying the annual brand belief - health technology makes life better

? Establishing "Brand x Health x Consumer" relationship, retaining the brand's essence and combining consumer demands

? Conveying the annual brand belief - health technology makes life better

Renovating street furniture - Dunhua Nanjing bus station; determining age and gender status of passersby through face recognition, reminding people to listen carefully to their body's warning signs and introspect whether they live a healthy lifestyle, preventing diet, breathing, scalp, teeth and muscle ache problems in everyday life instead of treating

Before the campaign launch, we have been through 6 months advance preparation, which is including 3D modeling, flash animation and precision calculation of all elements between interactive devise and pedestrians. After campaign launched, we were monitor the whole process 24 hours for a week, also need to face lots of challenges such as weather.

Through the interactive device, we can express what "body" wants to say, allowing consumers to realize that health issues are closely related to them, and then introduce the corresponding health technology products. Interactive devices are installed at the bus stops for consumers to experience interactive process while waiting for the bus.