Cannes Lions
DDB WARSAW, Warsaw / PHILIPS / 2012
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Description
Prior to the screening of the feature film, the audience saw a fake trailer of a romantic movie. In the central part of the screen appeared a single hair - as if it was on the projector’s lens. Everything was revealed when the hair was pushed away by the board saying: "Get rid of unwanted hair" and the packshot of the Philips bodygroomer.
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