At the Olympic Sculpture Park Pavilion in Seattle, we planned the fabrication, installation, shoot and breakdown of 9 artistic installations within a 40-hour window. The art ranged from abstract to representational and linked to further detail on passenger experience, performance and capability of the future of flight on a 777X. The sequence was then turned into a first-person interactive experience that allows users to virtually move forward and backwards through the space and interact with the displays.

The entire gallery was engineered to create buzz within the industry and elite travelers, and that's exactly what it did. The website launched on the opening day of the Dubai Airshow with 176,443 unique page views and paired two days later with a record launch of 259 orders and commitments worth almost $100 billion, the largest airplane order EVER.