Cannes Lions

BOGOTÁ MARATHON

Y&R COLOMBIA, Bogota / CORRECAMINOS DE COLOMBIA / 2009

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Kenyans are always wining Marathons all around the World, we thought this is due to the huge distances in Kenya, for example when they go to work, or to school…That’s why every time they go out to do anything, even if it is a daily activity, they are always training.The campign is based on this, “Kenyans are always training, that’s why they always win"As demonstrated in this spot when a mother asks her son to fetch some shopping we see him running great distances.

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