We have conducted a poster-jack at nearby train stations as well as filled the windows of station-front apartment units with white sheets stating BOLD messages. We have topped this off by deploying performers acting as `Suetsugu-doubles` with white towels veiled around their heads in various locations en route the stadium and have attracted attention from a wide range of pedestrian including families. We have initiated our campaign at various spots and routes surrounding the stadium. We have conducted a poster-jack at nearby train stations as well as filled the windows of station-front apartment units with white sheets stating BOLD messages. We have topped this off by deploying performers acting as `Suetsugu-doubles` with white towels veiled around their heads in various locations en route the stadium.

As a result, we have been able to reach not just the 359,000 spectators, but media and international press as well. This exposure has further led to widespread word of mouth which indeed helped BOLD increase its sales to a record high.