Usain Bolt has been a Digicel brand ambassador in Jamaica since he was 17, 5 years before he became an Olympic Gold medalist for the first time. The relationship is well celebrated in Jamaica and almost continuously over the last 12 years his image has been seen on Digicel posters, print ads and TV commercials across the island.

The relationship is so well known in Jamaica that we felt we didn’t need to show his face for Jamaicans to know who was running – his iconic gold Pumas would do that job for us.