The Flower Company is an up-and-coming wholesale marijuana delivery company that wants to be the CostCo of weed for potheads, weed fiends and marijuana enthusiasts. With big dreams, but small budgets, they wanted to create something that would grab the attention of California's highest residents.

Create the world's first bong symphony, or get high trying.

Stoners are notorious for having bad memories, so we wanted to come up with an idea too ridiculous to forget.

Over the week leading up to 4/20, we posted 30 10-to-20 second episodes (perfect for a stoner's attention span) on social media teasing the performance and never once explained what a bong symphony is. Then on 4/20, we posted a video of the first bong symphony performance ever in the history of bongs or symphonies.

More than 30 million organic impressions, 3x follower growth and enough buzz for the anti-weed people to kick us off of Instagram (yes, that really happened).