Cannes Lions
ADK, Tokyo / TDK / 2018
Overview
Entries
Credits
Description
The idea was to create absolutely different thing from trending technology such as stand-alone robotics or personal perfect servant like amazon echo. Thus, we come up with the idea of technology connecting human and nature.
BonsAI is not stand-alone technology but technology stands between nature and humans.
Execution
We initiated Bons-AI project as an ongoing project. We opened project outline to public before it started, and collaborated with several partners which gave us AI and robotics. The progress of this projects was introduced online and after 5 months, the prototype Bons-AI was created. We designed three functions: asking for water to humans if needed, walking around the room to look for sunlight and answering to humans's problem when people talk to it. A few series of concept movie and exhibitions attracted interests from mass and social media from not only Japan but also overseas.
Outcome
400+ articles around the globe
35+ million media impressions
9+ million views on YouTube
4.4+ million website visits
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