Cannes Lions

BONUX

LEO BURNETT BRUSSELS, Brussels / PROCTER & GAMBLE / 2012

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A humorous challenge to laundry advertising clichés, informed by - and dramatising - the key benefits of Bonux: value for money and straightforward delivery of clean and fresh results. Rewarding tier 3 customers for their smart choice. Bonux is clean, fresh and affordable.

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12 items

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