In 60 campaign days the book blog received 69.000 visits with a of 05m20s average navigation time.Compared to the first month of sales, the third volume sold 654% more than the first one. In this period the third volume sold 37.220 units and increased sales of the first two volumes by 142% compared to the previous month.Throughout the campaign the book remained in the top 10 books of Brazil’s main bookstores. 42.888 units of the third volume were sold with an investment of U$15.000 .The campaign’s ROI was 1853%.(Estimated campaign reach on social networks 1.284.390 people)