To invite everyone to exchange their books at the Colsubsidio Libraries from the 3rd until the 24th of March.

From the initial concept: “When you visit a Colsubsidio Book Exchange, you come with 1 story, and leave with another”, we chose to hide a story within another one by relating elements of certain shapes within the graphic. The piece’s process was as follows:1. Character Design2. Character construction upon paper models.3. Photos of the paper models and creation of a stencil from the text that supports the graphic.4. Photographic Retouching Process.

The campaign was a total success. Over 90 books were exchanged on a daily basis. Furthermore, it was a great hit on social media, blogs and advertising webpages. The campaign was heard all over the world, with 90,000 Google search results in under 24 hours. People shared the pieces on their blogs and online profiles.