Cannes Lions

BOOK SHOP

WIRZ/BBDO, Zurich / TRAVEL BOOK SHOP / 2010

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Overview

Entries

Credits

OVERVIEW

Description

Travel Book Shop is a chain of book shops specialised in travel literature. For continuous growth they need more clients.

Execution

In a very reduced style the illustrations depict what can happen to naive tourists.

Outcome

The campaign’s striking approach has provoked strong response and the number of shop visitors has increased.

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