Using an illustrator, we reinterpreted the art taken from covers of

literary classics. Soon after, we transformed these pieces of art into

advertisements and jeans posters.

We managed to show in an objective, intelligent and aesthetically

powerful manner the biggest benefit of pocket books using diverse

types of media: posters in stores, print ads in magazines and

newspapers, and advertisements on street furniture. As a result we

managed to increase the sales of pocket books by more than 20%.