IN ECUADOR PEOPLE DO NOT READ BOOKS, IT IS A CULTURAL MATTER, REAL BEST SELLERS ARE DAILY TABLOIDS.

THE IMPLEMENTATION IS THE SAME AS THE OTHER SENSATIONALIST NEWS PAPERS. WE PUT THE TABLOIDS IN THE SAME POINTS OF SALE, AND THE IDEA IS THE PEOPLE READ THE STORIES. AT THE END OF EVERY STORY A CALL TO ACTION INVITED PEOPLE TO KEEP ON READING THE STORY IN THE ACTUAL BOOK.

PEOPLE BEGAN TO TALK ABOUT LITERATURE FROM ANOTHER PERSPECTIVE.

100% OF THE TABLOIDS SOLD.

28% INCREASE IN TRAFFIC TO OUR STORES DURING THE CAMPAIGN.