Cannes Lions
DENTSU, Tokyo / KADOKAWA CORPORATION / 2006
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A girl discovers from a bookshelf, a photo of her parents when they were young. She shows it to her mother, saying, "Look mom! You look so different." and the mother replies, "Because that's NOT me." Background: In order to enhance book reading, Kadokawa Books, a paperback books brand, launched the "Discover the Truth" campaign and communicated that by reading books, you can discover true things in life.
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