Ever heard of time limited offers? We took those to a whole new level and created a game changing platform for internet shopping; a simple site on wich you got only 4 seconds to decide if you wanted to buy a certain product on sale or not. If you failed, there was NO turning back, you couldn´t get that price again.This was a once in a lifetime oppurtunity. For real. We called it Speedsale.

The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general “word of mouth”. And also through simple banners on the Papercut shop site, advertising the event and linking to speed sale.

The freshness and simplicity of the idea turned this sales event into an international viral on fire that spawned full editorials in major publications like WIRED and THE INDEPENDENT, to mention a few. Clients and curious visitors from all over the world were overwhelming in their positive comments about SPEEDSALE. The campaign became not only a successful digital sales event for Papercut Shop, but also an evolution in internet shopping. The site attracted over 12500 curious shoppers in the first 2 weeks.