To communicate to Publicis employees that we are going to have a series of digital education classes.

We named the series digital bootcamp since it is an intense series of 4 classes that jam a huge amount of info in a short period of time. we wanted to communicate quickly that we will be having a series of classes that will make you become 'higher ranked' in your digital knowledge as the classes progress. so we came up with a system using army chevrons, patches and stars to show rank as you progress through the classes. finally we chose the digital camo as the background as it fits in perfect with our digital bootcamp theme and colours that are military-inspired that separate the 4 sessions.

very successful 100% attendance