Cannes Lions
J. WALTER THOMPSON INDIA, Mumbai / SANCTUARY NATURE FOUNDATION / 2018
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There are several regions in conflict around the world. India and Pakistan being one. And while the fight over land ensues across their shared border, a bigger threat looms along their coastlines - the fight for land, with sea levels rising alarmingly due to global warming. The print ad makes this point while urging readers to support climate action through the Sanctuary Nature Foundation, before it's too late. Before there's no more land to fight over.
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