Cannes Lions

BORDERS

OGILVY & MATHER, Mexico City / AEROMEXICO / 2016

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Film
Film
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

In this film we see borders that divide people geographically and philosophically: physical walls, invisible walls that divide men from women, black from white, the thin from the fat, one religion from another, among others. At the end, we discover that this is a reflection from an Aeromexico plane that appears soaring through the sky and showing the audience that in the air borders don't exist; that Aeromexico is an airline dedicated to unite people all over the world.

Execution

Aeromexico has more than 600 flights everyday, national and international.

The brand implemented this Film as part of the content displayed on their in-flight screens.

Up to now, the Film has appeared 600 times a day all over the world since it was launched.

Outcome

Results aren't available yet, as the campaign is still on the air.

Up to now, the campaign has appeared on AdWeek and Creativity-Online, along with Latin-American and Mexican media.

Similar Campaigns

12 items

Shortlisted Cannes Lions
EMPTY SEATS

OGILVY, Mexico city

EMPTY SEATS

2024, AEROMEXICO

(opens in a new tab)