Cannes Lions
MARCEL, Mexico City / NESTLE / 2019
Overview
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Background
There's a big inmigration problem going on between Mexico and USA. The American government wants to build a wall across the border. As Nescafé's brand purpose it's all about establishing meaningful human connections one cup at a time, we took advantage of the problem to initiate a dialogue and invite to a diplomatic solution. We extend the invite to other borders in conflict around the world and we made a campaign to raise our point.
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