Cannes Lions

Borders

MARCEL, Mexico City / NESTLE / 2019

Digital Proof JPG
Digital Proof JPG
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Overview

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Overview

Background

There's a big inmigration problem going on between Mexico and USA. The American government wants to build a wall across the border. As Nescafé's brand purpose it's all about establishing meaningful human connections one cup at a time, we took advantage of the problem to initiate a dialogue and invite to a diplomatic solution. We extend the invite to other borders in conflict around the world and we made a campaign to raise our point.

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