Dunlopillo, a mattress brand, has a lot of technical videos online that, being not very entertaining, receive little attention.

We combined Insights about Sleep habit, Smartphone use and Facebook Data to hack this existing content and created growth for the brand.

Sleepless people scrolling through their Facebook, late at night between 12am and 5am, were targeted with our Boring videos using Facebook Sponsored posts.

Each post had a clear call to action to get sleepless to watch the videos.

The next morning, we retargeted people who watched our videos the night before, with a different post, to drive them to our stores.