Cannes Lions

Boring Boy

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018

Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
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Overview

Description

Our TVC tells the emotional story of the world’s most boring boy. He was so boring that as soon as he’d open his mouth, people around him would immediately fall asleep. The condition has made his life difficult since childhood, especially when it came to finding a girlfriend or, later, the love of his life. Until he finally meets the one who manages to stay awake – well, at least while driving – thanks to Fatigue Detection in her car.

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