Cannes Lions
SOMESUCH, London / VOLKSWAGEN / 2018
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Description
Volkswagen's global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.
He exudes confidence – leading a herd of sheep, standing up to a dog and an intimidating bull – until he encounters the VW T-Roc and realises he has met his match.
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