Cannes Lions

Born Confident

SOMESUCH, London / VOLKSWAGEN / 2018

Film

Overview

Entries

Credits

Overview

Description

Volkswagen's global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.

He exudes confidence – leading a herd of sheep, standing up to a dog and an intimidating bull – until he encounters the VW T-Roc and realises he has met his match.

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