Cannes Lions

BOSCH BONUS BANG

CONVISUAL AG, Oberhausen / BOSCH / 2014

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Overview

Entries

Credits

Overview

Execution

'Bonus Bang' is the mobile couponing program of Bosch Professional. Tradespeople receive up to 50 EUR cash-back for buying selected Bosch power tools. Every month 5 innovative power tools are promoted within Bonus Bang. The coupons can be redeemed simply via app - regardless of where the product was purchased, in retail stores or online shops.

The receipt serves as the proof of purchase that the user can quickly photograph with the camera function of his mobile phone. 'Bonus Bang' is really successful and the redemption rate is higher than expected.

Outcome

The redemption rate is much higher than expected. Furthermore Bosch Bonus Bang has a positive impact, in regard to the existing Bosch CRM-program. The results in the 2 pilot countries encouraged us to roll-out our mobile couponing program in all major European countries.

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