How important is technology to our life? In this video Bosch technology becomes a human that can be called Mr. Bosch. And the story is told from the perspective of this gentle and warm man, who acts as the refrigerator, electric tool, water heater, washing machine, monitoring instrument and emergency braking control system.

The film starts with this Mr. Bosch wondering “What do I mean to humans?”. And it is not until he stops a traffic accident from happening does he finally realize the meaning of his existence: He is the one that makes people’s life more delicious, more convenient, safer and cleaner, and technology is born not to be remembered but to be part of people’s life, just like air.