Bosch Environment Club had its characters already. 3 of them were implemented into Sanalika World.

Sanalika is a virtual world game in which tasks are not very popular but also essential to be successful in the game. 5 different tasks created for Bosch:

•Protecting the Young Plants

•Collecting the wasted water of air conditions

•Recycling

•Turning the air conditions to heat

•Energy saving

Each task was given in different months. Sanalika users asked to visit 3 Bosch characters and learn a part of their tasks from them.

The tasks announced to the users with millions of banners, Bosch Environment Club parties and special task activities.

One of the most popular characters of Sanalika announced that one of the Bosch characters was his best friend which increased its popularity.

The users who accomplished their tasks were rewarded by Sanalika currencies and Bosch branded in game items.

At the end of 8 months 826.408 Bosch tasks were accomplished by Sanalika users. The users spent 10.743.304 minutes interacting with Bosch brand, products and Bosch Environment characters. User generated videos on “How to accomplish Bosch task on Sanalika?” were uploaded on You Tube more than 1000 times and viewed more than 100.000 times. Bosch Environment Club membership increased by % 68. Facebook Page Likes of Bosch Environment Club characters has increased 791%. The communication achieved its goal just in line with the objective of the client both in terms increasing the awareness of environmental protection and reaching to the target group by speaking their language.