Cannes Lions

BOSCH MFW68660 MEAT GRINDER

BBDO GROUP GERMANY, Berlin / BOSCH / 2015

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Overview

Entries

Credits

Overview

Execution

The Bosch MFW68660 is a powerful meat grinder for fast and reliable operation thanks to a strong motor and high stopping power. In this campaign we created a visual metaphor to showcase how different types of meat (pig, chicken and cow) will be demolished by our grinder – just like little islands get devastated by powerful hurricanes.

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