Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2011
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To let everyone know about this limited series, we've gone partnered with singer Melody Gardot, the up-and-coming star of the international jazz scene, with 3 albums that have sold over a million copies. Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer.The purpose of this campaign is to showcase the enjoyment of being inside a Renault, enhanced by the Bose® audio systems. The ultimate aim is to highlight the pleasure of driving a Renault Bose® Edition, with a striking message: “Renault, quality that you can hear”.
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