This spot features cinematic, over-cranked footage of the Boston Bruins on ice taking part in pre-game rituals. Each shot shows different players in various states of focus, intensity and internal reflection. It is supported with minimal sound design and music composed specifically for the spot. The music is a single piano note which keeps repeating. It starts at consistent time then begins to quicken. Suddenly, the viewer is torn from the quietness of the spot by a collection of clips of the Bruins hitting, fighting, shooting and scoring — foreshadowing for the eventual nightmare their opponent will soon face. We pull out of this jarring and return back to the calm, quiet moments and piano notes.

The track in this spot is an original score.