Cannes Lions

BOSTON PIZZA

QUEUE COMMUNICATIONS, Vancouver / BOSTON PIZZA INTERNATIONAL / 2008

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Overview

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Overview

Description

Boston Pizza has a heritage of using spokespeople in its advertising. To introduce their new spokesperson, and a very unconventional one at that, a fully integrated campaign was used to launch: Louie – Spokesperson in Training. Following a wave of newspaper teaser ads Louie was introduced to the country through TV, radio, print and his own blog.

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