BBDO NEW YORK, New York / PEPSI / 2017
In this spot, an A.I. personal assistant (like the ones on our smart devices) reads a series of text messages aloud. Text by text, the story unfolds.
Our story’s hero likes to parkour on his apartment building, but the neighbors aren’t happy about it. In fact, the parkouring is causing some drama. Mountain Dew is involved. The neighbors send text messages to our hero about their parkouring issues. As we hear each new message, we find out what’s bothering these wacko neighbors.
KRIEG SCHLUPP BUERGE/SPRINGER & JACOBY, Zurich