We created two videos, ‘Fire Hydrant’ and ‘Puppy Bowl’, and released them in two phases. First, we distributed the videos on Facebook, playing as consumers scrolled through their newsfeed.

The initial response to the videos was so positive that we then decided to distribute ‘Puppy Bowl’, on YouTube, showing up as a Trueview online video advertisement.

With a small budget, we were able to garner over 3.8 million views across platforms. On Facebook, ‘Fire Hydrant’ and ‘Puppy Bowl’ combined to have over 1.8 million views. ‘Puppy Bowl’ continued its success on YouTube, with over 1.9 million views to date. Consumers also had a positive social sentiment towards the videos with a like to dislike ratio of approximately 10:1.