Cannes Lions

BOUNTY

PUBLICIS NEW YORK, New York / PROCTER & GAMBLE / 2012

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Film

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Overview

Description

Kids who love sports rarely check their enthusiasm at the front door. They want to practice sports INSIDE the house as well -- which, of course, can lead to spills and messes.But in this Olympic year, Bounty paper towels wants to salute the parents who let their kids practice in the house anyway -- regardless of the threat of messes.

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