We took a popular local children's sing-along concept known as the chain song, and used it to show different stories about how easily one small mess can lead to others; resulting in much bigger messes. Luckily, this 'chain mess’ phenomenon can be stopped with Bounty.Since we're striving to portray Bounty as ‘the Puerto-Rican paper towel', we decided to use the most authentic and appealing musical genres we could find to get the message across to our target. This second instalment of the Reguerosoneo campaign is in the style of ‘ska.’