Cannes Lions

BOUNTY PAPER TOWELS

PUBLICIS NEW YORK, New York / PROCTER & GAMBLE / 2011

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Bounty paper towels make clean-ups a breeze, so people can dive right into creative projects without having to feel constrained by fear of making a mess along the way.  In this story a boy's creative imagination runs wild -- with Bounty playing the role of a key prop. 

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