Cannes Lions
Y&R SOUTH AFRICA, Cape Town / TRAVELSHOPPE / 2017
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The number of international tourists visiting Kenya has declined significantly in recent years due to on going security concerns. Forcing local tourist operators to increasingly focus on the domestic market to make ends meet. Our client Travelshoppe runs organised tours both in and outside Kenya. This campaign was for their Tours of Sri Lanka, in conjunction with Qatar Airways. It appeared in Asia Weekly, targeting the affluent Asian community in Kenya.
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