Once Uber was on the agenda in a positive context: As an expert on traffic and an enabler to ease the traffic situation in some of Asia’s biggest cities. In every city, Uber succeeded to drive conversations based on the local insights derived from the pan-Asian research. They received good publicity across a broad range of media verticals, making contact with influential media and created positive conversations across all social media channels. Ultimately, city officials and policymakers now turned to Uber to deepen the dialogue and form co-operations.

• +46 % uplift in Brand Awareness (Top of Mind)

• + 10 % Uplift in brand consideration

• +500 articles and TV-reports, including live interview with CNBC.

• +31 million USD in earned media

• +115 million views and 1,6 million engagements

• 50 + countries reached

• “I agree that Uber contributes to solving my city’s traffic problems”

o + 57 % Singapore

o + 52 % Jakarta

o + 48 % Ho Chi Minh

o + 35 % Kuala Lumpur