Cannes Lions

BOXING DAY FOOTBALL MATCH

LOWE SYDNEY, Sydney / FOOTBALL FEDERATION / 2010

Presentation Image

Overview

Entries

Credits

Overview

Outcome

$100,000+ in free media coverage, with an outlay of just $15,000.The match attracted nearly 11,000 – the season’s highest home game attendance (nearly 300% up on the average).

With the profile of football in Australia still growing, any results that indicated support for the game was immensely important for the FFA, who are currently driving Australia’s bid to host the 2018 FIFA World Cup.

Similar Campaigns

12 items

Shortlisted Spikes Asia
G'day

FINCH, Sydney

G'day

2023, TOURISM AUSTRALIA

(opens in a new tab)