Cannes Lions
JWT JOHANNESBURG, Johannesburg / EVERLAST / 2011
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Everlast is a 100-year old boxing brand. It served great men like Ali, Robinson and even a young Nelson Mandela. Even though the brand's roots are in boxing, today it designs and manufactures top quality athletic footwear and clothing.In South Africa, we aim the brand at students who want to change the world (and are tired of wearing the same athletics brands as their overweight mothers and fathers).Everlast celebrates the fighting spirit that can be inspired in every human being.
When last did you fight a good fight?
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