To promote the launch of a new game title, Brain Age - Train your Brain in Minutes a Day, Nintendo wanted to create a campaign that would increase awareness and build sales momentum. To achieve these objectives, a unique online advertisement campaign was created to capture the spirit of the game. In order to compensate for the less graphical nature of the game, the strategic approach was to create advertising that was entertaining and provided a visual impact. Using vivid animated images of the gameplay and thought-provoking questions, interests were piqued and users became engaged.